TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: DIRECTOR OF PLANNING, BUILDING, AND CODE ENFORCEMENT
DATE: JANUARY 24, 2005
SUBJECT: PORTUGUESE BEND NATURE PRESERVE NAMING OPPORTUNITIES
The City Council established four goals for the years 2004 and 2005, one of which is to continue to aggressively pursue Federal, State and local funds for the purchase of the Portuguese Bend Nature Preserve. Since approval of the City’s NCCP Subarea Plan in August 2004, the City has focused its efforts on securing the necessary funding to complete the proposed open space acquisition. At this time, everything appears on track for the State to approve the state/federal funding share sometime this spring. As a result, the Palos Verdes Peninsula Land Conservancy (PVPLC) is ready to kick-off its capital campaign to raise the $6 million of private funding called for in the NCCP Subarea Plan. To assist the PVPLC in its fundraising efforts, Staff is recommending that the City Council approve the concept of allowing portions of the Preserve to be named after private donors and to allow the creation of a donor recognition site on a small portion of Del Cerro Park.
In August 2004, the City Council approved the City’s NCCP Subarea Plan, which proposes to create a 1,504-acre habitat Preserve that would also accommodate public passive recreational uses. The core of the open space Preserve would consist of approximately 685 acres of privately owned property that is proposed to be acquired using a combination of federal, state, county, city and private funds. This core piece of the overall NCCP Preserve is commonly referred to as the "Portuguese Bend Nature Preserve". The aggressive pursuit of federal, state and local funds for the purchase of the Portuguese Bend Nature Preserve has been identified by the City Council as one of its four goals for the years 2004 and 2005.
The City’s NCCP Subarea Plan estimates that the land acquisition needed to complete the NCCP Preserve would cost $27 million. The candidate sources of funding for the acquisition are as follows:
Federal $ 2 million
State $17 million
County $ 1 million
City $ 1 million
Private (PVP Land Conservancy) $ 6 million
TOTAL $27 million
Based on the most recent conversations with state officials and the City’s state lobbyist, everything appears to be on track for the State to approve the state and federal share of the funding sometime this spring (the State allocates the federal portion). It has also been made very clear to the City and PVPLC that the state/federal funding will likely be contingent on the PVPLC raising the proposed $6 million private funding share. Recognizing the importance of securing the necessary private funding, the PVPLC has had a "quiet" capital campaign underway while the NCCP was being completed and as a result, has received several significant pledges. However, now that the NCCP has been approved by the City and the state/federal funding allocation is on the horizon, the PVPLC is ready to kick-off its official capital fundraising campaign to raise the remainder of the $6 million in private donations. To assist the PVPLC in its fundraising efforts, the City Council is now being asked to approve the concept of allowing portions of the Preserve to be named after private donors and to allow the creation of a donor recognition site on a small portion of Del Cerro Park.
Named Gift Opportunities
Offering naming opportunities for gift donors is a fundraising tool employed by many different types of non-profit organizations (attached are 8 samples of other programs). Similar to other fundraising programs, the PVPLC proposes to offer naming opportunities to private donors who make certain financial contributions toward the Portuguese Bend Nature Preserve purchase. As described in the attached PVPLC document, it is proposed to offer donors an assortment of naming opportunities at different gift levels. For example, naming opportunities would range from the entire Preserve ($10 million) to individual major trails within the Preserve ($100,000 each).
One particular proposed naming opportunity is for the "Gateway Park & Restoration Area". This refers to the 25-acre portion of the Portuguese Bend property that will be excluded from the habitat preserve so as to serve as an "Active Recreation Area". It is envisioned that this 25-acre area will serve as a "gateway" to the Preserve and accommodate a parking lot and Education Center. In addition, the 25-acre area could accommodate an equestrian facility, picnic areas, and any other passive or active recreational deemed acceptable by the City Council. There are also naming opportunities for scenic points and trails within the Portuguese Bend Preserve. It should be noted the actual uses and facilities within the 25-acre Active Recreation Area, as well as the location of all trails and scenic areas within the Preserve will be decided through the Public Use Master Plan review process which will involve public hearings and ultimate City Council review and approval.
Because the proposed Preserve will be owned by the City, the City Council is being asked to approve the concept of allowing portions of the Preserve to be named for private donors as described in the attached PVPLC document. Approving the concept will enable the PVPLC to authorize its consultant to prepare the appropriate fundraising materials and begin soliciting donations by offering naming opportunities to potential donors. Approving the naming opportunities concept this evening would not constitute approval of any of the donor recognition signage described in the attached document. If and when the private properties are acquired, then and only then will the appropriate donor recognition signage be designed. The actual location, size, color of any recognition signage associated with any naming opportunities will ultimately have to be approved by the City Council before it is placed on any City property.
Donor Recognition Site
In order to help with fundraising and recognize donors, the PVPLC proposes to create a donor recognition site on a small portion of Del Cerro Park that overlooks the Portuguese Bend Nature Preserve. It is envisioned that the improvements would consist of a permanent installation that would be in keeping with the site, using natural materials such as large stones as much as possible, in order to recognize major donors in a permanent way. In addition, it is envisioned that pathways would connect the donor recognition site to the existing parking lot, and handicapped access would be added to the site. Attached is a conceptual summary of the design issues for the site and some very preliminary drawings of different designs submitted by the PVPLC to help illustrate the type of concept that would be proposed to the City. Any design would include benches to make the site more useable by the public, and would not impact current uses of the site.
The City Council is being asked to approve the concept of allowing a portion of Del Cerro Park to be used as a donor recognition site. Approving the concept will enable the PVPLC to authorize its consultant to prepare actual plans for the site and begin soliciting donations
by offering donor recognition at the site. Approving the donor recognition site concept this evening would not constitute approval of any type of specific design for the park. If and when the private properties are acquired, a formal plan for the site would be presented by the PVPLC to the City Council for approval, along with cost estimates for construction and maintenance of the site. At that time, that Council would review and approve the design plan and if necessary, agree to a funding/maintenance arrangement with the Conservancy.
There will be no fiscal impact by taking the recommended action since the City Council would only be approving the concept of naming opportunities and a donor recognition site. No actual plans or expenditures are being approved with this action. Any future fiscal impact will depend on what funding/maintenance arrangements are ultimately agreed upon between the City and PVPLC with regards to the placement of future donor recognition signage and/or monuments.
On January 7, 2003, the City Council adopted City Council Policy No. 37, which established general policies for the naming of City facilities (attached). The purpose of the policy is to help guide Staff and the City Council in the naming of City facilities, including parks, and open space areas, buildings, streets, and other public amenities. However, the adopted policy "does not preclude additional opportunities for recognition that may be created in the future". Therefore, Staff believes that approving the concept of the naming opportunities described in this Staff report would not be inconsistent with the adopted City Council policy as the proposed open space acquisition has created an additional opportunity for recognition.
Director of Planning, Building, and Code Enforcement
PVPLC Document – Portuguese Bend Naming Opportunities
Samples of other naming opportunity programs
Donor Recognition Site conceptual summary and plans
City Council Policy No. 37