TO: HONORABLE MAYOR AND COUNCILMEMBERS

FROM: CITY MANAGER

DATE: APRIL 5, 2005

SUBJECT: MAYORS’ CAMPAIGN AGAINST CANCER

RECOMMENDATION

Approve the City’s participation in publicizing and participating in the Mayors’ Campaign Against Cancer.

BACKGROUND

Mayor Clark received a letter from the Mayor of Long Beach, Beverly O’Neill, requesting his support and participation in an innovative community mobilization effort called the Mayors’ Campaign Against Cancer.

DISCUSSION

Since receipt of Mayor O’Neill’s letter, Council members and City staff have participated in Daffodil Days (a fund-raising campaign for the American Cancer Society) and have agreed to participate in the Relay for Life in July. So far, activities have been limited to internal support (from City Council and staff) and are consistent with other annual requests for fund-raising such as the United Way campaign.

The campaign proposed by Mayor O’Neill could include providing educational and promotional materials to residents at City Hall and park sites as well as the possibility of a Channel 3 Pubic Service Announcement regarding the Relay for Life. This level of support for a fund-raising campaign is above that which the City has provided to similar organizations in the past.

FISCAL IMPACT
There is no direct fiscal impact to the City for participating in the Mayors’ Campaign Against Cancer. Some City staff time will be required to distribute literature and prepare publicity for the campaign.

Respectfully submitted:

Les Evans

City Manager

Attachment: Letter from Mayor O’Neill

Sample PSA Announcement