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TO: HONORABLE MAYOR AND COUNCILMEMBERS
FROM: CITY MANAGER
DATE: APRIL 5, 2005
SUBJECT: MAYORS’ CAMPAIGN AGAINST CANCER
Approve the City’s participation in publicizing and participating in the Mayors’ Campaign Against Cancer.
Mayor Clark received a letter from the Mayor of Long Beach, Beverly O’Neill, requesting his support and participation in an innovative community mobilization effort called the Mayors’ Campaign Against Cancer.
Since receipt of Mayor O’Neill’s letter, Council members and City staff have participated in Daffodil Days (a fund-raising campaign for the American Cancer Society) and have agreed to participate in the Relay for Life in July. So far, activities have been limited to internal support (from City Council and staff) and are consistent with other annual requests for fund-raising such as the United Way campaign.
The campaign proposed by Mayor O’Neill could include providing educational and promotional materials to residents at City Hall and park sites as well as the possibility of a Channel 3 Pubic Service Announcement regarding the Relay for Life. This level of support for a fund-raising campaign is above that which the City has provided to similar organizations in the past.
Attachment: Letter from Mayor O’Neill
Sample PSA Announcement