TO: HONORABLE MAYOR & CITY COUNCIL
FROM: CITY MANAGER
DATE: MARCH 21, 2006
SUBJECT: REQUEST TO RENAME OCEAN TRAILS DRIVE
Consider the request from the Trump Organization to rename Ocean Trails Drive, Trump National Drive.
At their August 3, 2004 meeting, the City Council considered a request from the Trump Organization to rename Ocean Trails Drive as Trump National Drive. Mr. Kaplinski, representing Mr. Trump, explained that Trump National was underway with a program to have references to Ocean Trails renamed consistent with the current name and ownership of the golf course. At that meeting several Councilmembers expressed concern that because the golf course was yet to be completed and opened, that the renaming request was premature. They also felt that Mr. Trump had some issues to work out with the City and the School District; and stated that when the course opened would be an appropriate time for Council to re-examine the request. The issue of the naming of the golf course as Trump National Golf Course at Los Angeles, rather than at Palos Verdes, or Rancho Palos Verdes, was also raised. The matter was tabled, with no objection.
Staff has been unable to find a precedent for street naming that includes recognition of a living individual. The Council does have a policy that is somewhat related to the issue; that is City Council Policy Number 37, regarding the naming of public facilities and placing of monuments and other memorials. Included in that policy are the following policy matters:
- Facilities shall be named in a manner that will provide an easy and recognizable reference
- Facilities shall be named for their geographic location
- Facilities shall be named in honor of individual in a rare event
- A current Mayor or City Councilmember must nominate that a City facility be named in honor of an individual
An argument can be made that the name “Trump National Drive” does not actually recognize an individual, but instead identifies with the similarly named golf course.
In addition to having no precedent to name City streets after living individuals, the only precedent to name a street after a specific business was Ocean Trails Drive, which we are now being asked to change because that business no longer exists. The City could again be faced with renaming the street if the golf course changes hands in the future. Perhaps the street should be named something more generic that can stand the test of time,
The City Council may wish to further consider the matter of a street name change in conjunction with other issues such as:
- The name of the golf course identifying a location in Los Angeles rather than in Rancho Palos Verdes.
- Final approval of the opening of the public golf course (currently operated under a temporary use permit).
- Execution of written agreements for landscape maintenance in the median and right of way fronting the golf course (Mr. Stellio has indicated a desire for a higher level of maintenance than the City can offer).
Attachments: Letter of Request
Council Meeting Minutes (excerpt) – August 3, 2004